Sponsored Video: Helping a Child to Reach 5

June 3rd, 2014 § 0 comments § permalink

They say that there is no greater love than a mother’s love. She is ready to do everything and lives her life just for her child. You can definitely count on your mother not just in times of need but all the time. Since her offspring is her life, what do you think would she feel when he/she suddenly dies? The answer is simple. She may not perish physically but for sure a part of her dies along with him/her. Things will never be the same and the thought of why, how, and when everything happened will forever linger in her mind and stay in her heart. The sadness of losing a child is unsurpassable.

But this is a normal occurence especially in third world countries where children are ten times more likely to die before the age of five. According to the United Nations, nearly 9 million children under the age of five die every year. In sub-Saharan Africa, it has been estimated that every minute eight under-five children die. This is based on 2007 figures and around 70% are due to diseases such as pneumonia, diarrhoea, and malnutrition. Diseases and conditions that are absolutely preventable and can easily be cured through simple and affordable means.

Just like in the video which shows a grieving mother in a small village in Indonesia where a tree is planted when a child is born. Because her son died, there is nothing left for her to look at but the tree. This happens in many remote rural villages where children die before they even reach the age of five. Factors such as insufficient human, financial and material resources in what good hygienic practices can do to prevent diarrhoea and other diseases usually hamper the efforts to prevent these deaths.

Hand washing alone can stop these deaths from happening. The mission of Lifebuoy soap ( check Lifebuoy website ) is to help celebrate every child’s fifth birthday and this is by stopping the spread of preventable diseases which causes 5,000 children under five to die every day. Last year, Lifebuoy adopted Thesgora, India and by teaching healthy hand washing habits, the incidence of diarrhea was minimized from 36% to 5% and this year, they will bring their project to Bitobe, Indonesia. What Lifebuoy wants readers to do is to help these children by taking part in this campaign. Simply share this video on any of your social networking sites with hashtag #helpachildreach5.

Check Lifebuoy Social Channels for updates:

*Facebook
*Twitter
*YouTube
*Lifebuoy Website

 

Sponsored by Lifebuoy

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