Being busy sometimes prevents me from thinking about my future. But further contemplation has led me to believe that I should be more concerned about the choices I make towards a better future before it is too late. This concerns all women because a woman has a right to choose her own destiny. The way her future will turn out depends on her actions today and only she can do something about it. SK-II believes in empowering women to choose and eventually change her destiny, that is why they came up with a new campaign with the theme #ChangeDestiny. A short video called SK-II Future Me clearly conveys the message. A young woman goes through everyday life receiving text messages from her future self. She likewise sends out messages whenever she needs to make a decision and her future self replies with positive messages that inspire and motivate her to do the right thing. Her destiny indeed lies in her hands.
Probably one of the best things about living in this day and age is that it is never too late to do what is right and correct past mistakes. Like for instance the idea that every woman can choose the destiny of her skin. If you have bad skin (i.g. acne-prone, dull-looking) all that can change if you change your attitude and start caring more about yourself such as living a healthier lifestyle and following a skin care regimen that works well with you. SK-II also wants to convey that message to all women in their latest campaign.
SK-II is a skincare brand which includes cosmetics, anti-aging, and whitening products (learn more by visiting the SK-II Website). SK-II has presented women with a promise of beautiful, smooth skin with their unique and signature ingredient Pitera, a clear liquid rich in vitamins, amino acids, minerals and organic acids known to dramatically improve the skin’s natural surface rejuvenation process. They launched the Skin Destiny Study to prove that the choices we make today can affect our skin in the future and if we want to have better skin, we have to make a choice now.
The SK-II Skin Destiny Study video is also about #ChangeDestiny. It shows blogger Juri Cho making choices early on in her life. She soon realized that some choices she makes can have a lasting effect on her destiny. In line with that, SK-II did a study about making a choice. Half of the women used SK-II early in their lives while the other half didn’t. The study proved that a simple choice can make a woman’s skin young looking for many years. Our skin’s destiny lies in our hands as well. Know more about SK-II’s campaign by liking the SK-II Facebook page and checking the full results of Skin Destiny Study in details at this link : http://www.sk-ii.com.sg/en/whats-new/in-the-spotlight/Skin-Destiny.aspx (Reason for linking the study: It’s better to ask the audience to go the study page instead of Youtube.
Sponsored by: SK-II